Book Launch of The Persuasive Manager

Under BMA’s initiative of Interact with Authors, we had a Book Launch of Prof. M M Monippally’s “Persuasive Manager” – Communication Strategies for 21st Century”.

M.M. Monippally is a Professor of Communications at IIM Ahmedabad who is specialist in strategies of managerial communication, persuasion, and bad news delivery. He has designed and run training workshops for middle and senior managers in many organizations. Book Launch is an initiative which provides a platform to the Book Lovers to interact with the Authors.

The author described how the 3 basic strategies for an efficient Manager which will help in Persuasion are: Hard Strategy, Rational Strategy and Soft Strategy.


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